At the 2021 Electronic Entertainment Expo (E3), broadcast around the globe, Mythical Games announced the Early Access phase of its free-to-play open-world multiplayer game Blankos Block Party, and revealed upcoming collaborations with some of the biggest names in fashion, music and art.
From Burberry to deadmau5, these high-profile collaborations intersect with the world of playable NFTs through collectible digital vinyl toys and accessories that allow players to unlock the value of their time and monetary investments in Blankos Block Party’s play-to-earn economy. Today’s announcements come on the heels of Mythical’s Series B financing, in which it raised $75 million from investors including WestCap, 01advisors and Gary Vaynerchuk’s VaynerFund.
The playable NFTs in Blankos Block Party have the same utility as any character or accessory you might buy or earn in another game, but because of the blockchain technology behind them, we actually own what we buy and can sell them in real-money transactions when they no longer want or need them, unlocking the value of their time and money spent. In most games, the billions of dollars we have invested in digital items are locked away from them, with no way to benefit or recoup their costs; the content and value are inaccessible for us beyond occasional gameplay advantages or selling for in-game currency because their purchase is actually just a lease or licensing agreement. But in Blankos Block Party, collectors truly own their items and can take an active role in increasing the rarity of their digital collectibles through customization, upgrades, competing in special events and more, giving them the opportunity to profit from their gameplay.
The inclusive world of Blankos Block Party is styled like a giant block party, where we can compete in and explore a variety of gameplay types, including racing, shooting, tag, collection and more, across mini games built by Mythical, or by other players. With a simple-to-use and intuitive build mode where imagination is the only limit, anyone can create and share their own unique levels – no coding skills or private servers needed!
John Linden, CEO of Mythical said to Blankos Block Party: “We’re gamers ourselves, so one of our biggest priorities with Blankos Block Party is to create a fun, engaging space for players to interact with and explore, but we also see player ownership as the future of games,”
The ecosystem of Blankos Block Party introduces digital item fluidity that unlocks the value of a our collection and gives them the freedom of ownership; gone are the days of our inventory being filled with items they never use anymore or rare collectibles they can only display. Through Blankos Block Party and the Mythical Marketplace, we are invited into the economy and provided a safe, trusted way to verify and sell our in-game goods for real money – essentially opening up a way to earn not just items, but income through gameplay.”
Mythical announced several upcoming collaborations at E3, including:
deadmau5 x Blankos: Joel Zimmerman, more commonly known as deadmau5 (pronounced ‘dead mouse’), is one of the world’s most respected electronic music producers of modern times. The artist is collaborating with Mythical on a Blanko and accessory package modeled after his beloved cat, Professor Meowingtons, and the infamous deadmau5 helmet. The collab will drop in Summer 2021.
Burberry x Blankos: Burberry is a global luxury brand, headquartered in London. Founded in 1856 by Thomas Burberry. He has always given its customers the freedom to venture into new environments and the courage to step into the unknown. With its upcoming Blankos NFT drop, releasing in Summer 2021, Burberry is forging a new path into the gaming industry.
The Marathon Clothing x Blankos: The brand conceptualized and owned by the late rapper Nipsey Hussle, and carried on by his brother Samiel “Blacc Sam” Asghedom, will lend its forward-thinking creative vision to Blankos later this year.
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