Electronics Arts and Juventus, one of the largest and most successful soccer clubs in the world, are pleased to announce a multi-year partnership that will see Juventus return to the iconic EA SPORTS soccer video game series starting with FIFA 23.
The partnership makes EA SPORTS Juventus’ exclusive sports video game partner, with a fully authentic in-game integration that includes the Allianz Stadium, along with the club’s logo and kits. Both partners also look forward to collaborating on a range of lifestyle and cultural initiatives that open up new opportunities outside of football.
Alongside the club partnership, former footballer Claudio Marchisio will return as a FUT hero. Dušan Vlahovic will serve as an ambassador for EA SPORTS FIFA 23. Marchisio is known for becoming a club legend and fan favorite as he made his way through Juventus academy. He won multiple Scudetto titles and now cements that status with a Hero item in FIFA 23 Ultimate Team (FUT). FUT Heroes are some of the most memorable players the sport has ever seen. The new in-game items represent the unforgettable moments that made them fan favorites and heroes.
Dušan Vlahovic has already proven in recent years with an incredible goal tally that he is one of the best young forwards in the world and will feature for the first time as a player in the broad list of celebrity ambassadors in EA SPORTS FIFA 23.
Notes of Chief Revenue Officer and VP of Brand at EA SPORTS FIFA
David Jackson, VP of Brand at EA SPORTS FIFA said: “We are delighted to reaffirm our deep commitment to Italian football through this exclusive partnership with Juventus, this phenomenal club means so much to us and our fans and will enable EA SPORTS to continue to deliver the most authentic and immersive interactive soccer experiences possible in FIFA 23 and beyond.”
Giorgio Ricci, Juventus Chief Revenue Officer said: “We are proud to return to the side of EA SPORTS, the partnership with EA SPORTS goes beyond the concept of traditional partnership. In the joint project we want to look into the future, talk to new generations and ride the wave of new trends, urban culture and lifestyle. We chose EA SPORTS to take it a step further because it’s a partner that shares our vision and ambition. We are excited to embark on this journey with a brand that, like Juventus, is characterized by originality, uniqueness and innovation.”
EA SPORTS has been developing and publishing the FIFA series for nearly 30 years, offering unmatched authenticity and letting us take control of the biggest leagues, clubs and players in the world of football – all with cutting-edge gameplay and realism. We can experience the latest shot of Juventus in EA SPORTS FIFA 23, FIFA Mobile and FIFA Online.
Developed by EA Vancouver and EA Romania, FIFA 23 will be released worldwide on September 30th for PlayStation 5, Xbox Series X|S, PC, Stadia, PlayStation 4 and Xbox One. FIFA 23 Ultimate Edition Early Access begins September 27, 2022. FIFA 23 is available to pre-order now.